About Us

Our Mission

Clues In The Name was founded to help people understand why and how to invest their money.

Our ultimate goal is to get more people investing, and investing sensibly for their futures.

We want to help educate and encourage people to achieve this.

Our Name

Capitalism, the clues in the name

-  Capital - wealth in the form of money or other assets owned by a person or organization or available for a purpose such as starting a company or investing.

- “ism” - a distinctive practice, system, or philosophy, typically a political ideology or an artistic movement.

Put together, capital‑ism literally describes a system organised around capital: who owns it, how it is used, and how the returns are shared.

To do well in capitalist societies, most people need to use their income to slowly build ownership of capital – shifting over time from only selling their labour to also owning pieces of the system.

In other words, investing!

The clues in the name tell you what basics you need to learn.

We help you learn them.